Press Sighting: Associated Press
March 20, 2006
"Ever want to borrow the latest Fendi bag for a month or drive around in a bright yellow Lamborghini for a day? A number of companies are tapping into consumers' penchant for leasing luxury. They're targeting both the affluent who don't want to hold on to anything for long and those less monied folks who want to get a taste of the lifestyles of the rich."
Companies Tap Into Trend of Leasing Luxury
By ANNE D'INNOCENZIO, AP Business Writer March 20, 2006
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NEW YORK - Ever want to borrow the latest Fendi bag for a month or drive around in a bright yellow Lamborghini for a day?